Grain Games · Product Design · 2022
Experience changes the game — shedding light on a big problem at events.
About the project
The clientHACKAGRÃO was a technology, innovation and agriculture event hosted by Grão Direto, bringing together developers, designers and other professionals and students involved in software development.
The problemAmong the suggested themes, we chose gamification at corporate events and built an educational game inspired by the Chicago Board of Trade. With it, we want to draw in new users and help them overcome the fear of dealing with price swings.
The constraintsBuilding the MVP came with a few challenges: a tight two-day window and, because of the hackathon draw, only 30% of the team available for development.
On top of that, the chosen theme had its own limits: a narrow field of application, short user attention spans and the need to build something intuitive and fun.
On top of that, the chosen theme had its own limits: a narrow field of application, short user attention spans and the need to build something intuitive and fun.
My roleMy role was to bring everything we carefully planned to life through a friendly interface: a grain trading platform that teaches with weather and political information at the moment of each trade, reducing uncertainty and drawing attention to one of our client's products — GD VIP, which offers this strategic data through a monthly plan.
HighlightWe ran research to understand our product's pain points and appeal.
We uncovered corporate event trends, learning their dynamics and how to stand out among countless booths.
We interviewed farmers and mentors to evaluate how they interacted with our product and define the next improvements.
HighlightWe built a brand that conveys simplicity, trust and excitement.
HighlightWhere a wireframe is worth a thousand lines of code.
We mapped flows and built wireframes to shape our product around the player's reality.
Data gathered during research guided our search for the best experience.
HighlightFrom sketch to pitch, from idea to win.
We built a solid MVP, delivering an appealing product whose value proposition stood out against the other teams at the hackathon.
In the UI, we referenced existing trading platforms, presenting the grain market as an asset in the financial market.
Want to know more about how I approached this project?Just send me a message. I can walk you through how I did it, in practice and in more detail.